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International airlines are all-in on fancy first-class seats, even as US carriers focus only on business for long-haul flights [Video]

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Global Marketing Strategies

Delta Air Lines and United Airlines years ago eliminated international first class on their planes, and American Airlines is following suit.

They deemed business class more lucrative for long-haul flights. It can fit more seats and is more marketable to more people than a costly first-class ticket.

But many global carriers in Europe, Asia, and the Middle East are taking the opposite approach, chasing dollar signs with new first-class cabins amid a post-pandemic industry shift that’s seen increasing demand for luxury at the front of the plane.

This includes multimillion-dollar revamp plans in a bid to lure more customers, keep up with the competition, and boost revenue and reputations. While these carriers still have business class, true first class remains a money-maker despite taking up the least amount of cabin real estate.

Qatar Airways CEO Badr Mohammed Al Meer told CNBCin March that the airline’s first class is here to stay. This was a …

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