Retail Tech Leaders on Balancing CX With Fraud Protection Efforts [Video]

The rising incidences of fraud and theft across the retail industry has been a significant challenge for organizations to deal with. There may not be a simple solution to the problem, yet there are people and organizations taking the lead when it comes to fraud and loss prevention tactics to help stem the tide.

During a session at Total Retail Tech in September, a panel of IT and technology experts, including Sree Sreedhararaj, chief technology officer, IPSY; Karen Beebe, chief technology officer, Bealls, Inc.; and Adam Gunnett, director, IT and business intelligence, Busy Beaver Building Centers, discussed how their respective companies are using technology to help them thwart fraudsters and criminals looking to steal merchandise and personal data. The panel was moderated by Sucharita Kodali, vice president, principal analyst, Forrester. 

In this video clip from the session, Sreedharaj and Beebe share how retailers can best balance loss and fraud prevention efforts without introducing significant friction into …