Nation Media Groups Monicah Ndungu in conversation [Video]

Digital media consultant Mark Challinor continues the News Horizons series by talking to the people shaping tomorrow’s media. Today, he sits down with Monicah Ndun’gu, chief operating officer, Nation Media Group.

Monicah is currently chief operating officer at Nation Media Group where she oversees strategy, partnerships and corporate affairs. Kicking off her career in television, she’s an expert in media strategy but also in building content that audiences want.

What do you bring to the business?

My background was in electronic media but I built my skills around driving value for business from creating content that audiences love, especially content that could be monetized. You will consistently hear my theme being around a sustainable media business.

How does data play a role in sustainable media?

As COO on an interim role, I also held the product and innovation piece. The big thing about it was looking at what the data was saying across Africa and how we could utilize the data to build on certain pillars …

Tags Market Opportunity, Strategic Planning, Strategy