Netflix, Disney, Amazon Turn to AI to Fix Content Woes [Video]

Netflix, Amazon Prime, Disney+ Hotstar, and YouTube are going all-in on generative AI. Not only are they focusing on reducing production costs but also bringing personal experience to shows and films, thereby enhancing their quality in ways never seen before.

Recently, the Walt Disney Company’s new business unit was reported to drive the company’s efforts in AI and extended reality (XR) applications across its film, TV, and theme park divisions.

Up until recently, AI was mostly implemented at the editing stage of movie production. As reported by AIM last year, AI had entered the pre-production stage, where its biggest use case was storytelling. Now, it has surpassed that stage and is being used to create full movies.

“AI needs to pass a crucial test. Actually, can it help make better shows and better films? That is the test and that’s what they have to figure out,” said Netflix co-CEO Ted Sarandosduring their recent earnings call. He emphasised that for AI to …