Tracking Customer Activity on Your Site [Video]

Understanding how users interact with your website is crucial for optimizing your marketing strategies, and Google Analytics 4 (GA4) events offer a powerful way to track these interactions. Our analytics experts have put together a practical guide that breaks down what GA4 events are, how they work, and how to analyze them effectively. With this information, you’ll be ready to leverage GA4 events to generate leads and elevate your marketing efforts.

What is an Event in GA4?

In GA4, an event is any user interaction or system occurrence on a website or app. Unlike Universal Analytics, where events were just one of many data types, GA4 treats all user interactions as events. Every action, from page views to clicks and purchases, is recorded as an event, providing a more comprehensive view of user behavior.