This spot the brand game delivered a 96% increase in sales leads for Frontify [Video]

Context

Distinctive brands stand out for their uniquely recognizable features. The Nike Swoosh. Mickey’s ears. The Intel jingle. A brand that is instantly recognizable tends to sell more and command a higher price. But although distinctive brands are more valuable, only a fraction of organizations invest in them. This posed a problem for Frontify, which helps marketers manage the brand assets that create distinctiveness.

Strategy

Fight or Flight worked with Frontify to demonstrate the power of building distinctive brands. We hired illustrator Gus Morais to design a fiendishly addictive game, Spot the Brand, hiding 50 iconic brand logos …