How to get a B2B podcast in the top 10% of global podcasts [Video]

Winning The Drum Awards for B2B in the Audio category is Mitie. Here is the award-winning case study.

When we launched our brand-new series in February 2024, The Science of Service Podcast, we never anticipated it would skyrocket into the top 10% of podcasts. And yet, it’s what we achieved.

Challenge

The facilities management industry has traditionally been perceived as a cost centre rather than a value contributor to organizations. However, the industry is evolving rapidly, and we saw an opportunity to differentiate Mitie through our thought-leadership content. By addressing key industry issues and trends, we wanted to showcase our expertise, shift outdated perceptions, and highlight the innovation happening within FM.

To achieve this, we wanted to shine a light on the accomplishments of our clients, focusing on how we’ve supported their ambitions and driven value in their organizations. In effect, these would be audio case studies, utilizing a podcast format …

Tags Brand Strategy, Global Marketing, Marketing Strategies, Marketing Strategy, Strategies