How to Turn Complex Ideas into Simple B2B Marketing Videos

Let’s be honest. B2B marketing is hard.

You need to get across more complicated ideas than B2C ever has to deal with, but your marketing still needs to be short, snappy and engaging.

Yes, your product or service is complex.

But you don’t win any points for creating complex B2B marketing.

Your audience wants simple ideas that grab them.

So how can you distill all the complexity of your B2B offering into marketing plain yet potent enough to emotionally engage your audience?

Well, there’s good news and bad news.

The bad news: it’s not easy, or everybody would be creating outstanding B2B marketing. (They’re not.)

The good news: certain types of marketing and certain types of content can make expressing complex B2B ideas much simpler. Like promotional video.

B2B + Video = Appealing Simplicity

When you’re trying to explain a tricky concept to someone, what do you do?

You draw …