The Secret Sauce of Retail Social Media: Empowering Employee Voices [Video]

In today’s social media landscape, brands are spending millions on influencer partnerships and polished content. But what if the most authentic and engaging voices for your brand are already on your payroll? The challenge for many retail marketers is cutting through the noise on social media and establishing genuine connections with their audience. While mega-influencers and celebrity endorsements might generate buzz, they often lack the authenticity and local credibility that today’s consumers crave.

That’s why more and more retail brands are discovering that their own employees – the people who live and breathe their brand values every day – can be their most powerful asset on social media. But how do you successfully implement an employee advocacy program? How do you empower your team members to become authentic brand voices while maintaining consistency and quality?

Today’s guest knows exactly how to unlock this potential. Jamie Collins, a marketing leader at Dierbergs Markets, has successfully transformed their social media strategy by putting their employees at the center of their content. She’ll share how they’ve achieved higher engagement, stronger community connections, and more authentic brand storytelling by empowering their team members to share their stories.