Clemson University gets young voter data from social media [Video]

FOUR. ISABEL. THANK YOU. MEANWHILE, WITH ELECTION DAY COMING UP TOMORROW, WE WANTED TO SEE WHAT ROLE SOCIAL MEDIA PLAYS IN THE PROCESS. OUR TEAM, PHOENIX IS JOINING US LIVE FROM CLEMSON WITH THE DATA. TANIQUA. GOOD AFTERNOON DESTINEE. WE KNOW SOCIAL MEDIA IS FULL OF PEOPLE’S THOUGHTS AND OPINIONS, BUT JUST HOW MUCH POWER DOES IT HAVE WHEN IT COMES TO MAKING THOSE BIG DECISIONS? CLEMSON UNIVERSITY’S SOCIAL MEDIA LISTENING CENTER GATHERS DATA FROM TWITTER, FACEBOOK, REDDIT, INSTAGRAM AND MORE TO GIVE US A GLIMPSE OF WHAT PEOPLE ARE SAYING. FOR COLLEGE STUDENTS, THE DIRECTOR OF THE SOCIAL MEDIA LISTENING CENTER, BRANDON BOATWRIGHT, SAYS TIKTOK AND INSTAGRAM ARE REALLY POPULAR WITH YOUNGER VOTERS. THROUGH THOSE SHORT FORM MEDIA, THE UNIVERSITY IS ABLE TO ANALYZE WHAT’S …