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India Auto Roundup: Maruti Suzuki, Mahindra have exciting launches in November [details here] [Video]

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Global Marketing Strategies

Maruti Suzuki and Mahindra have two important launches this month. Maruti Suzuki has announced commenced bookings for its 4th Generation Dzire. The All-New Dzire, which is the highest-selling compact sedan in India, features progressive design, segment-first features, and unparalleled value proposition.

The new generation model builds on the legacy of the Dzire brand. The Dzire, since its inception in 2008, has won the trust of over 27 lakh customers.

Partho Banerjee, Senior Executive Officer, Marketing & Sales, Maruti Suzuki India Limited, expressed his excitement about the launch. He stated, “With the All-New Dzire, we have crafted something that’s not just the best in its segment but goes beyond conventional expectations. Its modern design philosophy, superior comfort, and cutting-edge technology represent the perfect synthesis of what customers love about Dzire and what they aspire for in a modern sedan. By combining advanced powertrain options with thoughtfully curated features, the All-New Dzire …

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