‘SNL’ Embraces Digital Content With Over 1 Billion TikTok Views [Video]

“Saturday Night Live (SNL)” has successfully embraced TikTok to capture the Gen Z audience. The long-running sketch show has surpassed over 1 billion views on the streaming platform and welcomed a younger audience as fans of the show. Read more and watch some of their funny digital content inside.

Gen Z  now spends a significant amount of their watch time on mobile devices, with a majority on platforms like TikTok. This season, “SNL’s” social media team has boosted its viewership by 178 percent over the previous year, surpassing 1 billion views on TikTok alone by chopping down sketches into bite-sized, engaging snippets that thrive in the app’s fast-paced environment. “SNL” saw their digital content success with the viral “Bridesmaid Speech” sketch, which has now reached over 8.3 million views on YouTube. It illustrates how the show has expertly adapted its iconic humor for a new digital landscape.

Watch the ‘Bridesmaid Speech’ sketch below:

This TikTok-focused strategy echoes “SNL’s” past success with digital media …