e& unveils new global brand positioning inviting the world to “Go for More” [Video]

Bringing the brand promise to life with world’s biggest icons Jason Statham, Shah Rukh Khan, Lewis Hamilton, Megan Fox, Amina Khalil, Ismail Mattar

ABU DHABI, UAE, Nov. 3, 2024 /PRNewswire/ — e&, a leading global technology group, today unveiled its latest brand positioning, “Go for More,” inviting audiences worldwide to discover its vast ecosystem of innovative services and solutions. This marks a milestone in e&’s journey to becoming a global technology powerhouse, highlighting its bold commitment to empowering people and businesses with a full suite of digital experiences, platforms, and tools designed to enrich everyday life and inspire ambition.

Hatem Dowidar, Group CEO, e&, articulated e&’s brand positioning and said: “We want everyone to know what we stand for. We’re a brand that champions the quest for more. Our new brand …