SunRice teams up with MasterChef stars P for new campaign [Video]

SunRice has teamed up with MasterChef stars Poh Ling Yeow and Minoli De Silva as they showcase their culinary expertise and tips for making a variety of delicious curries at home – with recipes being shared across various platforms including TV, online, out-of-home (OOH), and social media.

Tamara Howe, SunRice group chief marketing officer, said the launch of the new campaign aimed to help Aussies families to create a delicious restaurant quality meal, with the added convenience of not having to leave the house.

“Poh and Minoli bring a vibrant energy and wealth of cooking knowledge to this campaign – making them the perfect fit,” she said. ‘We hope to inspire families to explore flavourful curry meals with SunRice’s Indian Grown Basmati rice as the perfect fluffy base.”

SunRice group brand manager Andreas Katsiroubas, said: “Curry is a much-loved dish among Aussies and it’s easy to know why; …