Your Differentiator Is The Key To Listing More Homes [Video]

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Wondering how to stand out and differentiate yourself from other agents? Brad McCallum, founder of the McCallum Group in Calgary, Ontario, sets himself apart with high-quality, cinematic listing videos, and it could be the difference you’ve been looking for.

McCallum came into real estate knowing there had to be a better way to sell real estate than what he had experienced. “I thought all Realtors got paid too much, did too little, and that they were all the same. I had even sold a few of my homes with the supposed ‘top producers’ and ‘luxury agents,’ and ultimately those experiences felt really lacking value. I knew if I was going to …