The rising cost of data not affecting music streaming in Ghana [Video]

In an interview on Hitz FM, Antoine said Ghanaians are willing to invest in data for their entertainment, including music, regardless of the price.

He highlighted the growing popularity of various streaming platforms, which have actually increased music consumption in Ghana.

“One thing a Ghanaian will do is if it’s about spending data on their happiness, music, funny videos, comedy, they will spend that data there,” he said.

Despite the rising cost of data, he noted that the number of people streaming songs continues to grow.

“If anything, the influx of more streaming platforms is supporting this trend. People still stream music; it’s something they do unconsciously.

“Even YouTube… the numbers on YouTube haven’t declined; they’ve actually been on the rise over …