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Black Ops 6 Spiked Call Of Duty To A “Bonkers” Day On Xbox [Video]

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Global Marketing Strategies

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The debut of Call of Duty: Black Ops 6 on Game Pass seemingly had a noticeable effect on engagement on Xbox, while the PS5 edition of the game saw a big jump as well in terms of active users. According to Circana analyst Mat Piscatella, the Call of Duty HQ app–which includes Black Ops 6, Warzone, and Modern Warfare III–was played by 52% of active Xbox Series X|S users and 34% of active PS5 players on October 28. That compares to 19% and 18% on October 23 for Xbox and PlayStation, respectively.

The 52% for Xbox and 34% for PlayStation figures represented all-time highs for Call of Duty HQ, according to Piscatella, who was citing Circana’s own Player Engagement Tracker.

The previous highs for US daily active player engagement for Call of Duty HQ on …

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