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Apex Legends Sequel Isn’t In The Cards, Respawn Focused On Improving The Game [Video]

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Global Marketing Strategies

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It’s been a big year for Apex Legends. Respawn’s hit battle royale kicked off 2024 by celebrating its fifth anniversary with an in-game event that offered free rewards and granted easy access to one of the game’s rarest currencies, a move that players appreciated. Respawn also reworked its battle-pass system, a move that resulted in furious players and a plummeting Steam review score. But rather than taking the same route as other live-service shooters and releasing a sequel, EA has reaffirmed its commitment to refining the game in its current form.

“Following changes to the battle-pass construct, we did not see the lift in monetisation we had expected,” EA CEO Andrew Wilson said in a recent earnings conference call. “We will continue to focus on retention and breadth of content in service of our global community as we work towards more significant, innovative changes in the …

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