How to Structure Your SEO Team (A Foolproof Formula) [Video]

Building an SEO team can be overwhelming.

But I’ve got you covered.

In this post, I’ll go over the key members of an SEO team, what they do, and how they can work together most effectively.

What We’ll Cover:

• Why a small team is best
• The benefits of using agency
• The benefits of having someone internal
• Key positions:
  • SEO Director
  • Digital Strategist
  • Project Manager
  • Project Coordinator
  • Technical Lead
  • Head of Content/Content Marketing
  • Digital PR and Social Media Managers
  • Conversion Rate Optimizer
• SEO team tips for success

I’m no stranger to websites.

In fact, I’ve worked on hundreds, and in each case, the strategy for the SEO department is a little different. As is the SEO team structure.

I’ve seen 15 SEOs in-house (yep, it was a really big website), and I’ve seen agencies that handle 50 medium-sized websites for a client.

I’ve seen consulting models, non-consulting models, developers working on SEO, people who also do SEO, PPC who also do SEO, CTOs leading the SEO …