Bigger portions return to Chipotle [Video]

Chipotle customers have complained that portion sizes are all over the map. The company finally has a solution – “consistent and generous portions.”

That’s according to Scott Boatwright, the fast-casual chain’s interim CEO, on an earnings call Tuesday. He added that customers are posting proof of bigger burritos and bowls on social media, after the company came under fire earlier this year for inconsistent portion sizes, with one analyst even measuring burritos to get to the bottom of it.

Chipotle isn’t the first company to receive heat for its portions. Earlier this year, McDonald’s customers posted about a single hash brown costing more than US$3 at some locations. McDonald’s CEO Chris Kempczinski called for price cuts because of an “affordability” problem. It’s all part of consumers calling out brands for “shrinkflation” – the downsizing of products without lowering prices.

Frustrated Chipotle customers took to posting on social media this year, accusing the company of skimping on servings.

The “Chipotle phone method” went viral on TikTok when customers recorded …