Pinterests Rapid Growth & New Ad Types Explained [Video]

This week: Pinterest is growing faster than many had expected, Google beats Facebook in mobile referral traffic, and Bing Ads now offers in-market audience targeting.

Here’s what happened this week in digital marketing.

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DoubleClick Bid Manager Offers Audio Ad Buying Globally

Looking to run audio ads on streaming services like Spotify, TuneIn, and Google Play Music? If so, Google’s DoubleClick has you covered.

The ad platform now globally supports programmatic audio ad purchases.

“We are thrilled to see DoubleClick embracing programmatic audio,” said Zuzanna Gierlinska, head of programmatic, Europe at Spotify. “This launch makes it possible for Bid Manager customers to reach Spotify’s highly engaged audience across video, display and audio formats.”

If you think there isn’t much of a market for audio ads, think again. Total digital audio ad revenues exceeded $1.6 billion in the US last year. That’s a 39% increase over 2016.

The DoubleClick platform supports MP3 audio spots in a number of different lengths, including 15-second and 30-second ads.

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