Operators can integrate Power Plate technology to complement and elevate their offering in a variety of ways / Power Plate

This innovative approach leverages advanced vibration technology to enhance the effectiveness and enjoyment of workouts

– Steve Wright

Credit: Power Plate

Steve Wright, Power Plate’s VP of UK & EMEA, firmly believes the boutique and studio fitness sector is primed to explode in popularity as Gen Z and Millennials seek more intimate fitness experiences including specific recovery components that focus on their health and longevity priorities.

“In recent years, this sector has witnessed a transformative trend: the integration of immersive vibration experiences,” Wright said.

“This innovative approach leverages advanced vibration technology to enhance the effectiveness and enjoyment of workouts, drawing fitness enthusiasts seeking a more engaging and rewarding exercise regimen.

“Capitalising on this technology to differentiate themselves in a competitive market, studios including Accomplish Fitness, Vibe Tribe and Leap Fit in the UK have incorporated vibration …

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