Beer fans are realising this ‘continental’ brew isn’t all it seems [Video]

We can all be duped by clever marketing, but there’s one brand that’s managed to fool the vast majority of people.

A recent survey revealed that 90% of Brits have been misled by the marketing of beers like Madrí Excepcional, with only 8% of respondents aware that ‘Madrid’s Modern Lager’ is brewed right here in the UK.

The name seems like an obvious nod to Spain’s capital, as does the logo – featuring a man adorned in the distinctive 19th-century ‘chulapo style’.

Then there’s the tagline, el alma de Madrid (which translates to the soul of Madrid) and the bright red branding, cleverly offset with the yellowy gold of a fresh pint, reminiscent of the Spanish flag.

However, as well as being manufactured in Tadcaster, Yorkshire, it was invented in Burton-on-Trent by Molson Coors, the US firm behind Carling, Coors Light, Pravha and Blue Moon — information many were unaware of.

On X, @TreborRhurbarb said their family …