The Implications of AI in Digital Marketing
The Implications of AI in Digital Marketing
5 Steps to Creating Successful Ads

F1 fans offered never-before-seen job of dressing George Russell as Mercedes post advert [Video]

Categories
Marketing Technology

FORMULA ONE giant Mercedes has advertised a bizarre new job which involves dressing the team’s drivers.

The Brackley-based team want to hire a Marketing Operations Driver Clothing Executive – someone to manage the off-track attire of George Russell and Kimi Antonelli.

Mercedes want to hire someone to manage the outfits of George Russell and Kimi AntonelliCredit: Mercedes AMG

Whoever is appointed will be in charge of the pair’s personal, fitness, formal, lifestyle and travel wardrobe.

They will also coordinate Russell and Antonelli’s highly-photographed paddock walk-in looks.

Mercedes’ job description reads: “The Marketing Operations Driver Clothing Executive is responsible for project managing driver styling planning and process for the Mercedes F1 Team.

“It involves working with the driver appointed stylists and team apparel partners to deliver clothing looks for collateral shoots, marketing appearances, trackside walk in looks and activations.

“It is also about managing relationships with our team clothing partner and driver management.”

Mercedes chiefs are looking for …

How to Reach your Market in a World Ruled by Generative AI
How to Reach your Market in a World Ruled by Generative AI
12 Steps to Create Videos