What is Apple Intelligence? | Mashable [Video]

Apple Intelligence has finally launched with the rollout of iOS 18.1 from Monday. Apple has been leading up to this release for months, riding on high interest in artificial intelligence with the the tagline “AI for the rest of us.”

Even so, it’s still unclear to many people exactly what Apple Intelligence even is. We’ve broken it down to give you everything you need to know about Apple Intelligence.

Apple Intelligence is ‘the next big step for Apple’

Apple describes Apple Intelligence as a “personal intelligence system that combines the power of generative models with personal context.” Essentially, Apple Intelligence is a suite of AI-powered tools, ones which use your personal data to generate information which is more tailored to your specific circumstances. These tools are embedded directly within Apple’s operating system and existing apps, rather than being their own separate, standalone programs.

“It’s personal intelligence, and it’s the next big step for Apple,” CEO Tim Cook said during Apple Intelligence’s announcement in June…