Real estate marketing tactics – Olive Press News Spain [Video]

A full 100 percent of homebuyers use the internet when searching for a home, according to the most recent survey from America’s National Association of Realtors (NAC). It’s clear that establishing your brand online as a central player is no longer a secondary measure. For real estate, digital marketing is absolutely fundamental to success.

Technology plays a significant role in the buying and selling of homes, with 59 percent of people using a smartphone or tablet as a frequent source of home search information.

There are many ways you can bring visitors to your website, from planning content and blog strategy ideas to creating SEO-friendly web content, captivating blog posts and eye-catching landing pages. It all begins with understanding your audience and drilling down on what it is they’re searching for.

Here are some key tips on how to get your brand to rank organically, with effective real estate content marketing.