How Diamond Is Gearing Up to Shine Its Brightest with the Hiring of Peter Ignazi [Video]

This week, Diamond announced the signing of its first ever CCO, Peter Ignazi. Considered one of Canada’s most acclaimed and respected creative leaders, Peter was most recently at Cossette, where he worked for seven years as the company’s global chief creative officer – leading award-winning campaigns for the likes of the SickKids Foundation and McDonald’s Canada, and winning Strategy’s ‘Agency of the Year’ three times. It comes as no surprise then, that this move is big news for the Canadian industry.

According to president David Diamond in a press release, Peter’s joining follows a strong year of growth for Diamond, which has seen it add several new clients including theScore Bet, Accor Hotels, and the Ontario Tourism digital assignment. With all this in mind, it seemed the perfect time to check in with Diamond; to take a closer look at their history, their ethos, and naturally, to find out why …