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American consumers feeling much more confident as Election Day nears WSOC TV [Video]

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Global Marketing Strategies

WASHINGTON — (AP) — American consumers are feeling quite a bit more confident this month as Election Day approaches, a business research group says.

The Conference Board said Tuesday that its consumer confidence index jumped to 108.7 in October from 99.2 in September. It was the biggest monthly gain since March of 2021. Analysts forecast a more modest reading of 99.3.

The consumer confidence index measures both Americans’ assessment of current economic conditions and their outlook for the next six months.

The measure of Americans’ short-term expectations for income, business and the job market jumped to 89.1. The Conference Board says a reading under 80 can signal a potential recession in the near future.

The proportion of consumers anticipating a recession in the next 12 months fell to its lowest level since the board first posed the question as part of its survey in July of 2022.

The board reported Tuesday that consumers’ view of current conditions climbed …

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