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Global Marketing Strategies

Shobit Varshney, VP and Senior Partner, Americas AI Leader at IBM, believes that to harness the full potential of artificial intelligence, organizations must first understand their business strategy, their “true north.” From there, Varshney helps clients break down the strategy by examining existing processes and identifying workflows to improve and optimize. 

Watch the video to learn more. 

This post was created by Insider Studios with IBM.

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