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An Introduction to Web Accessibility and Web Design Best Practices [Video]

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Global Marketing Strategies

A modern website needs to be visually appealing, user-friendly, and accessible. SmartSites recently hosted a webinar on “Web Design Best Practices & Intro to Web Accessibility” to address these aspects of web development. The session’s speakers were Kristin Goins (Team Lead of Web Design at SmartSites) and Colin Hickey (Partner Success Manager at accessiBe). It covered web accessibility and web design best practices.

First impressions matter—a lot. Users form an opinion about a website in as little as 0.05 seconds. If your website doesn’t convey credibility and professionalism in that blink of an eye, visitors are likely to bounce and seek alternatives.

To create a strong first impression, it’s essential to maintain cohesive design elements. They include consistent colors, fonts, and imagery that align with your brand identity. Avoid cluttered designs, clashing colors, and excessive fonts. Aim for simplicity and focus on delivering a visually appealing layout that makes navigation intuitive and enjoyable.

User experience (UX) is at the core of effective web …

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