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From Shark Tank to Success [Video]

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Global Marketing Strategies

Recently on “Let’s Talk About It,” guest host Rita Love welcomed co-founder and CEO of CurlMix Kim Lewis to discuss her inspiring journey from setbacks to national success in the hair care industry.

During the interview, Ms. Lewis explained the extensive research and experimentation she undertook to perfect the formulation of her flagship product. This shift in focus allowed Curlmix to thrive in a competitive market. Lewis also reflected on her memorable appearance on the television show “Shark Tank” in 2019, discussing the unique challenges and strategic decisions she faced, including her choice to decline funding from investors.

Ms. Lewis emphasized the significance of preparation and storytelling in successfully pitching a business concept. Her experience highlighted the resilience required in entrepreneurship and the importance of adapting to challenges rather than succumbing to them. Additionally, she shared insights into Crowdfunding as an alternative financing option, particularly noting its role in allowing everyday individuals to invest in innovative …

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