EXCLUSIVE: Taran Adarsh on big clashes like Singham Again and Bhool Bhulaiyaa 3, Fan wars on social media spill over to the industry and distributors start fighting for screens 3 : Bollywood News [Video]

This Friday, November 1, will see a major box office clash between Rohit Shetty’s Singham Again and Anees Bazmee’s Bhool Bhulaiyaa 3. Veteran film critic and trade analyst Taran Adarsh, in an exclusive interview with Bollywood Hungama, explained how these clashes become ugly because of the fan wars on social media.

EXCLUSIVE: Taran Adarsh on big clashes like Singham Again and Bhool Bhulaiyaa 3, “Fan wars on social media spill over to the industry and distributors start fighting for screens”

He said, “This is not the first time that such a clash is taking place. It has happened before too. When two big films release together in today’s times, there’s a lot of negativity that starts flowing in for both the films before the release.”

Coming to the ugly fan wars, Taran said, “As soon as the clash is announced, the fan clubs start writing on social media that iska yeh hai aur iska yeh hai. …