How to Reach your Market in a World Ruled by Generative AI
How to Reach your Market in a World Ruled by Generative AI
12 Steps to Create Videos

Denver Broncos’ first ever Latina team reporter proud to represent culture [Video]

Categories
Community Building and Management

The number of Latina reporters in the NFL is fairly limited but has been on the rise in recent years. 

In Denver, despite the Denver Broncos’ rich history with a diverse fan base, the organization has never had a Latina team reporter. That was until this season when they hired Los Angeles native Elisa Hernandez.

Elisa Hernandez, Denver Broncos team reporter .  CBS

Over the years, the team has actively engaged Latino fans through outreach programs, community events and celebrations of Hispanic heritage.

The organization hosted its Vamos Broncos event during Sunday’s home game, a Hispanic Heritage Month celebration at Empower Field at Mile High Stadium. 

As the Broncos’ relationship with Latino fans grows steadily, bringing on a voice like Hernandez contributes to the team’s vibrant culture.

However, you should know Hernandez is more than meets the eye.

“It feels surreal,” Hernandez told CBS Colorado.

Hernandez grew up as one of four children in Los Angeles, at times helping her father clean apartments to make …

How Desire Paths can Transform your Digital Marketing
How Desire Paths can Transform your Digital Marketing
5 Steps to Creating Successful Ads