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Innovating Insurance: Five Emerging Technologies Transforming the Industry [Video]

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Global Marketing Strategies

In this digital landscape, Srinivasulu Gunukula explores the impact of key emerging technologies reshaping the insurance industry in his recent article. The piece highlights innovations such as AI, blockchain, RPA, IoT, and edge computing that are set to redefine how insurers operate, enhancing risk assessment, claims processing, and customer engagement.

Artificial Intelligence and Machine Learning: A New Era in Insurance

AI and machine learning are paving the way for unprecedented advancements in insurance. These technologies enable more precise risk assessment by analyzing massive data volumes from various sources, such as social media and IoT devices. As AI algorithms improve, they can identify subtle patterns in claims data, helping detect fraud more effectively and predict customer behavior to reduce churn. Machine learning models also streamline claims processing, allowing insurers to automate tasks such as damage assessment using computer vision and extract information from documents through natural language processing, resulting in quicker payouts and improved customer satisfaction.

Blockchain: Revolutionizing …

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