How to Start Using Video in Your Marketing

HubSpot recently conducted a video marketing survey and found that 73% of respondents agreed that video marketing has been effective in reaching their marketing goals.

However, over a third of respondents (34%) say the most challenging aspect of video marketing is the lack of content ideas.

Fortunately, I‘ve got 15 video content ideas to help you achieve your business goals. But before we get to that, I will share my secret for finding video marketing ideas and what kind of video content is popular among consumers.

Table of Contents

• How do I find video content ideas?
• What video content is most popular?
• 15 Business Video Ideas

How do I find video content ideas?

My method for finding video content ideas is pretty simple. I typically go to YouTube and social media platforms like TikTok, Instagram Reels, and Facebook and follow accounts that are within my niche or similar.

For example, I recently started creating TikToks for a new dance studio in my neighborhood …