How to Reach your Market in a World Ruled by Generative AI
How to Reach your Market in a World Ruled by Generative AI
5 Steps to Creating Successful Ads

The TikTokers trying to sway the election, from Swifties who back Trump to wannabe comedians [Video]

Categories
Public Relations

TikTok is full of opinionated creators who are desperate to sway the vote of hundreds of millions of people in the upcoming American election.

And there’s reason to believe TikTok, the short-form social media platform owned by Chinese company ByteDance, will have an even greater impact on the election than it did four years ago.

In 2020, when Joe Biden and then-incumbent President Donald Trump were running, TikTok had 50 million monthly active users in the United States. That has since exploded to more than 150 million, representing about 43 percent of the country’s population.

Both candidates have made use of the popular platform in this cycle to try and gather votes. 

And with more thumbs scrolling on phone screens than ever before, TikTok users are seeing a variety of politically themed content as the race between Trump and Vice President Kamala Harris narrows in the final days.

This includes a small …

How Desire Paths can Transform your Digital Marketing
How Desire Paths can Transform your Digital Marketing
12 Steps to Create Videos