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Generative AI adoption sets the table for AI ROI [Video]

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Marketing Technology

Generative artificial intelligence enthusiasm has lately turned to artificial intelligence skepticism.

Lack of clarity on tangible return on investment for mainstream businesses, a narrow list of early winners and relentless vendor marketing around AI has caused cynicism and media backlash. But the reality remains that we have entered a new era in technology innovation that has a high probability of transforming industries, public policy, company leadership and the related fortunes of individuals and organizations.

Moreover, 97% of leading gen AI adopters report that they’re achieving tangible benefits from their deployments. Adoption of gen AI is relentlessly on the rise and nearly two years in, is poised to begin throwing off enough value that it will heighten a mandate to apply AI to drive business results. As such, we believe that as we exit Q4 into 2025, the demand for AI solutions will continue to occupy the headspace of business technology …

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