The Canadian Down Syndrome Society Launches The Friendship Campaign to Confront Loneliness and Social Isolation in the Down Syndrome Community [Video]

“The Friendship” campaign aims to disrupt these misconceptions by highlighting how easily relationships can form when people are simply given the opportunity to connect.

On September 26th, 2024, 13 adults with Down syndrome embarked on a three-hour sailing trip aboard the tall ship Kajama in Toronto Harbour. They were joined by 20 individuals without Down syndrome for a unique social experience designed to foster connections and break down the stigma surrounding friendships between people with Down syndrome and their peers without Down syndrome.

The concept behind “The Friendship” is simple yet powerful: by bringing together individuals who may not typically interact, the campaign highlights both the initial awkwardness of meeting new people and the natural progression toward forming connections. Throughout the sailing trip, participants shared stories, laughter, and experiences, proving that meaningful friendships can flourish despite differences.

“At the heart of this campaign is the belief that true friendship transcends …