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CNN adds ‘Magic Wall’ to mobile, tablet apps [Video]

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Mobile Marketing

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CNN has brought its famous “Magic Wall” technology to the masses.

The network rolled out an update to its native iOS and Android apps that adds the interactive map and data tool to smart phones, tablets and connected TVs.

Before election night, the feature is basically just a glorified electoral vote map at the state level complete with current estimates for who might be most likely to take the state.

Come election night, however, the feature will start piping in county-by-county data that can be examined with a zoom and a tap, much like CNN anchor John King does on live TV.

As of now, there is no sign that the feature will be behind the network’s $3.99-a-month subscription plan like its “Road to 270” interactive electoral …

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