What is lead scoring? How can it increase your ROI? [Video]

Did you know scoring your leads will increase your ROI by 77%?

With a good lead scoring system you’ll ensure you’re allocating your resources as efficiently as possible in order to close more deals.

But how does this work?

What is lead scoring?

Lead scoring consists essentially of assigning numerical scores to your leads in order to prioritize them accordingly.

When companies prioritize leads correctly, it allows them to be able to decide appropriate and personalized strategies for each tier, but also to know which leads need more nurturing or the ones that would need too much time and ultimately may never convert.

By using the correct strategies and being able to predict the outcome (to a certain extent) sales teams become much more efficient in their efforts and increase their conversion rates exponentially.

There are several different rating systems that you can use with your leads.

• Lead qualification: This is another methodology used to prioritize your leads. However, this …