The 3 types of CRM explained (2024) [Video]

Building and nurturing great customer relationships is key to a successful business. 

CRM (Customer Relationship Management) tools allow you to manage all customer interactions, including customer service, task automation, contact management, email marketing, analytics, workflow, and more.

The primary goal of CRM software is to deepen your understanding of your customers and use this insight to enhance customer experience. 

In order to better understand how CRM systems work and how to choose the right one for your business, we analyzed the most common types of CRM and the benefits they bring. 

What are the three types of CRM?

If you wonder what CRM is, its short definition is:

CRM, or “Customer Relationship Management,” is a software system that manages all customer relationships. The goal of CRM is to build and nurture stronger relationships with your leads and clients.

There are three main types of CRM: collaborative, operational, and analytical.

The difference between these three main types of CRMs …