What They Are & How to Create Them [Video]

The original YouTube platform gets over 900 billion views each month. Of those views, 2 billion are on YouTube Shorts alone. These videos appeal to many younger users, with most falling between the ages of 25 and 34, and they work for many brands, particularly those in the fashion, beauty, consumer goods, real estate, and travel industries.

In this blog, Josh Rohr, Senior Social Media Strategist, will explain how to make the most of those views with engaging YouTube Shorts.

What We’ll Cover

• What Are YouTube Shorts?
• How to Make a YouTube Short in 4 Steps
• 5 Unique YouTube Shorts Features
• How to Upload YouTube Shorts (Mobile vs. Desktop)
• YouTube Shorts vs. Other Competitor Platforms
• Pros and Cons of YouTube Shorts
• 4 Important KPIs to Track
• Examples of Brands Using YouTube Shorts
• YouTube Shorts FAQs

My Expert Insight

To leverage the power of YouTube audiences, you need to create concise, captivating content. YouTube’s algorithm prioritizes Shorts, so include these in your marketing strategy to …