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TKO Purchases Three Entities From Parent Company Endeavor [Video]

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Global Marketing Strategies

TKO, which oversees WWE & the UFC, has added to its portfolio with the acquisition of three companies from its own parent company Endeavor.

This week, it was announced that TKO Group Holdings has acquired Professional Bull Riders, On Location, and IMG.

In a statement, TKO/Endeavor CEO Ari Emanuel said,

“Today’s announcements reflect the continued strength of our underlying business and our commitment to deploying capital through a balanced capital allocation strategy, including through our share repurchase program and quarterly cash dividend program. This underscores our continued focus on delivering sustainable long-term value for our shareholders.”

Mark Shapiro, President and COO of TKO said,

“PBR, On Location, and IMG are industry-leading assets that meaningfully enhance TKO’s portfolio and strengthen our position in premium sports globally. Within TKO, they will help power the growth of our revenue streams and position us to capture even more upside from some of the most attractive parts of our sports ecosystem: media rights, live events, ticket sales, premium experiences, brand partnerships, and site …

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