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Marketing campaign spotlights civilian workers at Rock Island Arsenal [Video]

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Marketing Technology

Civilian employees with the U.S. Army wound up in the spotlight at the Rock Island Arsenal. It’s part of the Find Your Next Level campaign.

A month after filming wrapped, one technician reminisces on how he felt.

“When I walked up for the first time to be a part of this and seeing what’s going on, the gravity of it hit me, that I wasn’t just doing something that was going to be put on the backburner or local campaign,” Sydney Ethridge, a technician at the Rock Island Arsenal-Joint Manufacturing and Technology Center, said. “The gravity of it hit me because it’s for the Army, it’s for everybody, and to know that anybody could be a part of this, and they chose me, that was just overwhelming.”

Some at the Manufacturing and Technology Center hope this can bring widespread recognition to their work.

“I liked working with that crew because it’s going to showcase the technology we have here and maybe …

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