How Often to Post on Social Media for Business? A HubSpot Experiment [Video]

With how quickly the internet changes, people can argue all day about how often to post on social media. Which networks should you use? How frequently should you post? And does the time you post really matter?

Read on to get the answers to key questions about how often to post on social media for business, or jump to the topic or network you’re curious about:

How frequently you post on social media will depend on a number of factors, namely, how the platform works and the ecosystem on each platform you choose.

When algorithms were chronological, it used to be that a higher frequency was always better. However, as algorithms have evolved, higher frequency doesn’t always equal high performance, and too many posts can also cannibalize performance.

This rule of thumb corresponds with how businesses have adapted their social media publishing schedules to meet audience demands.

In this post, …