Johnnie Walker and Netflix Partner on a ‘Squid Game’ Campaign [Video]

Fans around the world tuned in to Netflix’s “Squid Game” in 2021, making it the most-watched (non-English) TV show in the brand’s history—and they’ve been clamoring for more of the South Korean thriller series ever since. So with the debut of season two finally arriving on Dec. 26, the streaming service and another global powerhouse, Johnnie Walker, launched a multipronged “Pick Your Player” campaign that kicked off with a high-energy live-action shoot and fan experience that took over New York’s Times Square on Oct. 1.

It all began with the “Recruiter,” who engaged fans in a game from the series, Ddakji, while Pink Soldiers roamed the area. Then at precisely 4:56 p.m. EST, a nod to the number of players featured in the show, it was time for the live-action shoot… and a surprise appearance by comedian and rapper Lil Dicky, who also bills himself as the “ultimate Johnnie Walker …