Hard Rock International and Lionel Messi Celebrate Continued Partnership with “Captain Messi” Superhero Toy, Kids Menu and Retail Collection | PR Newswire [Video]

Lionel Messi surprised families at event featuring character reveal and new Hard Rock kid’s menu offerings

Additional photos & videos

, /PRNewswire/ — Introducing the world’s newest superhero, Captain Messi! Hard Rock International and global brand ambassador, Lionel Messi, are proud to unveil a superhero version of the sports and cultural icon. Captain Messi is saving the day with his powerful kick and will be featured in Hard Rock Cafes, at select Hard Rock Hotels and online. Hard Rock and Lionel Messiunited to create a limited-edition, posable Captain Messi toy, now available with any Hard Rock Kid’s Menu order at cafes and through in-room dining at participating hotels, while supplies last. It marks the first time the soccer great was involved in the creation of a toy in his likeness. Rock Shops worldwide and online will also carry the collectible figure as part of a new Captain Messi retail collection complete with lunchboxes, water bottles, backpacks, …