Whats your take on Goldfishs temporary name change? [Video]

The move “reinforces that Goldfish crackers are not just for kids,” according to a statement from the brand. 

Although they now have a fancy moniker, the look and taste of the crackers will stay the same.

Snackers can visit ChileanSeaBassCrackers.com October 23-30 to purchase two bags of Chilean Sea Bass crackers for $7.38 while supplies last. 

The Chilean Sea Bass campaign and creative are supported by integrated marketing efforts, including earned media and a strategic creator partnership with Dude With Sign.

A post shared by Seth (@dudewithsign)

The brand has also created a video to support the campaign.

The Goldfish Chilean Sea Bass campaign was developed and produced by Mischief @ No Fixed Address and Spark supporting paid media and influencer partnerships. Zeno Group is handling PR for this campaign.

What is your take on the name change? Take PRWeek’s poll.