EcoFlow boosts reach for clean-energy generator [Video]

The modern world runs on energy, and EcoFlow—a technology company that specializes in creating products that deliver portable, clean, and reliable power—wanted to increase awareness for their new energy-saving generator, the DELTA 2 portable power station. The brand was interested in boosting their global marketing reach with audiences and turned to Amazon Ads to help launch a new campaign for Prime Day 2022.

EcoFlow, a rapidly growing company with operational headquarters located in the U.S., Germany, and Japan, has more than 2 million customers in more than 100 regions worldwide. One of EcoFlow’s marketing goals is to help consumers break out of the mindset that generators are products that are only necessary during emergencies or power outages.

The company wanted to show consumers that their product wasn’t just a generator but a way to power consumers’ daily lives with portable, clean energy. Additionally, with new advancements in the energy industry, EcoFlow wants more consumers to …