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How to Supercharge your Digital Marketing with Desire Paths
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Information Sorting | MediaSmarts [Video]

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Influencer Marketing

One of the reasons why teens turn to shortcuts, such as judging a claim based on the reliability or apparent authenticity of the person making it, or turning to peers and influencers over trusted expert sources, is that they simply encounter too much information to deal with.[1] To overcome this, we need to learn information sorting: how to quickly tell whether or not a source is even worth our attention before considering it.

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